In a survey involving jeans, respondents were shown a pair of Jordache jeans and a pair of Lardashe jeans and were told to examine them.1
Lardashe? Lard-ASHE?! Are you kidding me, here? Who could ever have thought Lard-ASHE would be a workable name for jeans? And do they know any women??
1 "Trademark Surveys", Welter, Phyllis J.