Monday, October 24, 2005

Jordache Enters, Inc. v. Hogg Wyld, Ltd.

In a survey involving jeans, respondents were shown a pair of Jordache jeans and a pair of Lardashe jeans and were told to examine them.1

Lardashe? Lard-ASHE?! Are you kidding me, here? Who could ever have thought Lard-ASHE would be a workable name for jeans? And do they know any women??

1 "Trademark Surveys", Welter, Phyllis J.


suitablegirl said...

i give that a disapproving "MMMMMM". ;)

Heather said...

that is the best thing i've heard all day.

Neel Mehta said...

Nice footnote. I'm always thinking that blog entries should read more like law review articles.

Lardashe is a joke, right?

maisnon said...

neel: I actually considering doing a full Bluebook cite, then I was a little ashamed of myself. (Plus, I just don't like the "look" of the new eighteenth edition.)

And, apparently 'Lardache' jeans were for the (ahem) "oversized" market.

Snubligent said...

wow... that's awesome... the post and the use of foonotes. how do you do that?